The business innovation of Cuhure Assets and Equity Exchange could significantly support the investment and financing for cultural industry. At the same time, it may provide abundant operating cash flow to achieve sustainable development. It' s a problem needed to be solved urgently in theoretical research and industry practice. The marked problems of Taishan Culture Assets and Equity Exchange artwork "Share-like" exchange are the source of value, inner artwork quitting, over-speculation and political risks. It tells us that the innovation of finance cannot solely exist without considering the attribute of the nature of artworks and the industrial chain, for the service charge model independent of the industry chain of artworks can not work. We should lay emphasis on establishing a "Fire- wall" and a system of risk isolation. In order to increase the trading flow, the paper puts forward a whole new trading mode in the framework of the existing law in China, which combines auction and electronic exchange%文化产权交易所应如何进行业务创新，既能充分发挥对于文化产业投融资的支持作用，又能使自身获取充沛的经营现金流、实现持续发展，是理论研究和行业实践所需亟待解决的问题。泰山文交所艺术品股票式“份额化”交易存在的显著问题是：价值来源与场内艺术品退出问题、过度投机问题以及政策风险问题；其经验教训是：金融创新不能脱离艺术品的本质属性与艺术品产业链而独立存在、脱离艺术品产业链的简单手续费模式是难以持久的、要注重在运营模式中建立“防火墙”与风险隔离机制。为了提高交易流动性，在我国现有的法律框架内，文章提出一种将拍卖与电子交易结合的创新交易模式。
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