我国体育明星无形人力资本开发策略研究

摘要

The invisible human capital of the sports stars has the following features:separability, scarcity,chronergy,reusability and the interaction with tangible human capital. The enhancement strategies include:enhancing the understanding of the sports figures’invisible human capital,the de-cision - making preview and the innovation of the marketing means and the characterictics of the in-tangible human capital merging with the enterprise culture.%体育明星无形人力资本特点具有可分离性、稀缺性、时效性、重复使用性、与其有形人力资本的关联性。体育明星无形人力开发策略包括提高对体育明星无形人力资本的认识，组建专业化的体育明星无形人力资本开发与管理团队，使用者决策的前瞻性，使用者营销手段的创新以及将企业文化内涵与体育明星无形人力资本特点相融合。