大数据时代政治网络营销的本质研究

摘要

In the age of big data, the mastery of network with the political network marketing as the main representative has an equal important position with the contrast to the mastery of sea and the mastery of air. The mastery of network is the key to maintain a competitive advantage for any country or region in the future, and the level of mastery of network depends on its ability of political network marketing. Analyzing the essence of political network marketing has important significance to improve the mastery of network for any country or region and to carry out political network marketing effectively.%大数据时代，以政治网络营销为代表的制网权，已经上升到与制海权、制空权同等重要的地位。制网权是任何国家或地区在未来保持竞争优势的关键，而一个国家或者地区的制网权水平，取决于其政治网络营销的能力。对政治网络营销的本质进行剖析，对于提高一个国家或者地区的制网权以及有效开展政治网络营销具有重要意义。