基于亲景度和竞争态的烟台外国旅游客源市场分析

摘要

利用亲景度和竞争态对烟台市从2003年到2012年外国旅游客源市场进行分析。在亲景度方面，烟台外国客源市场亲景度差异显著而且总体上呈下降状态。在竞争态方面，韩国、日本占据烟台外国客源市场70％左右的市场份额，并随旅游人数增长率的变化在金牛市场和明星市场摆动，其它客源国则在瘦狗市场和幼童市场摆动，呈明显的二元格局。根据亲景度和竞争态的联合分析，显示出两者具有正相关关系。最后提出烟台拓展外国旅游客源市场的建议。%This paper analysis on the foreign tourist market by using Preference Scale and competitive state model from 2003 to 2012.In the competitive state,the Republic of Korea and Japan occupies about 70 percent of Yantai foreign tourist market share,with the growth rate of changes in the tourism market and the swing in the Taurus market and star market,the other source countries swings in the skinny dog mar-ket and toddlers market,showing a binary pattern.According to a joint analysis on Preference Scale and competitive state,showing a positive correlation between the two.Finally,Yantai is proposed recommen-dations of Expanding foreign tourist market.