基于会展产业链的会议型酒店发展策略探析

摘要

作为会展产业链中不可缺少的一环,会议型酒店正发挥着越来越重要的作用,但作为一种新生事物,会议型酒店在发展过程中也存在着诸多问题,现状堪忧。会议型酒店如何在酒店业与会展业的产业融合中寻求一个更好的结合点,实现更快更好地发展,已成为会议型酒店发展中一个亟待解决的问题。从会展产业链的角度,通过对会议型酒店现存问题的分析,提出会议型酒店的发展策略。%As an indispensable part of MICE and more important roles. However, as a new industry chain, the convention hotel is playing more thing, the convention hotel is facing many serious problems in the process of development. How to find one bonding point to achieve the combination of hotel industry and MICE industry for the convention hotel and to develop more quickly is one urgent issue. From the point of view of MICE industry chain, the essay puts forward development strategies by analyzing existing problems of the convention hotel.