'花鼓灯嘉年华'与蚌埠市形象塑造

摘要

蚌埠市是花鼓灯艺术起源和传播的核心区,它着力打造的地方特色文化产业"花鼓灯嘉年华",通过讲究主题展现手法、注重游客情境体现、突出策划节事活动等形式,展示了花鼓灯文化艺术,传扬了地域特色文化,为蚌埠城市形象提升、经济发展注入了历史底蕴和新生活力,丰富了蚌埠市民的休闲娱乐生活,推动了蚌埠市的城市建设和发展.%As the core area of flower-drum lantern art's origin and spreading, Bengbu is focused on local cultural industry"Flower-drum Lantern Carnival", which shows the cultural art of flower-drum lantern and spreads the culture with region characteristics through exquisite theme exhibitions, situational tourist experience, also prominent festival activities and other forms. It injects historical background and new vigor for Bengbu city image and economic development"Flower-drum Lantern Carnival"enriches the entertainment and leisure life of the people in Bengbu, promotes the city construction and development and enhances the image of the city of Bengbu.