网络是妈祖文化传播的重要通道，海峡两岸相关网站在传播妈祖文化时是否存在一定差异？抓取样本网站中关于“妈祖文化”的信息元素，采用ROST‐CM 软件对采集的信息进行数据挖掘，分别对样本网站的文本内容进行词频统计和语义网络分析，以提取描绘大陆和台湾“妈祖文化”传播特征的高频特征词，并把这些高频特征词作为进一步对应分析的变量。研究结果表明：海峡两岸相关网站传播的“妈祖文化”特征并不相同。大陆网站更加突出海峡两岸在妈祖文化交流方面的联系，台湾网站更加突出时代感强的妈祖文化传播方式，同时，彰显了借助妈祖文物传播妈祖文化的责任。% Internet is the important channel in spreading Matsu culture .Are there any differences in the cross‐strait websites spreading of Matsu culture?In order to answer this question ,the paper ,through content analysis of the information of Matsu websites by the ROST‐CM software ,aims to obtain the infor‐mational elements ,and depicts the high‐frequency characteristics of Matsu cultural propagation between mainland and Taiwan .The results show that spreading characteristics of Matsu culture are different in cross‐strait related websites .Mainland websites pay more attention to cross‐strait Matsu cultural exchan‐ges whereas Taiwan websites highlight contemporary Matsu culture mode ,and demonstrate the responsi‐bility of spreading Matsu culture by way of Matsu relics .
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