高职财经类教材创新建设之我见

摘要

With the further development of curriculum reform, how to apply more suitable textbooks in teaching has become the important subject that demands to be urgently solved. With Marketing, a CMC planning textbook as a case study, the article suggests that the three core technologies： work orientation description,Knowledge loadings and theory-practice integration must be firmly grasped in textbook compilation.%随着课程改革的深入，如何应用更适用的教材进行教学，已成为亟待解决的重要课题。以编译的中国市场营销课程标准开发中心（CMC）规划教材《市场营销》为例，在编写教材过程中必须把握“工作导向描述”、“知识负载”、“整合理论与实践”三个核心技术。