电影服装设计中汉服的视觉文化

摘要

所谓视觉文化,是指文化脱离了语言为主导的理性主义形态日益转向以形象影像为中心的感性主义形态的文化现象。服装作为电影语言一部分,同样承载着烘托场景气氛、表达电影主旨的任务。服装的设计,直接关系到一部电影内涵视觉文化是否能有效传达。%As a part of movie language,costume presents scene atmosphere and conveys the movie theme.Namely,costume design is directly related to the effective communication of the movie＇s visual culture.Therefore,stress should be laid on the background and details,the theme should be properly designed and imaginations should be appropriately used so as to cater to time trend and aesthetic tastes.