中国电影产业受众反应的定量分析与文化阐释

摘要

Box office records and online rating are important indicators for evaluating audience reaction in the film industry. According to a quantitative analysis of the top two Chinese films in terms of box office success from 2002 and 2013, there is a linear relationship between box office records and online rating. A target audience is composed of diversified viewers who experience their own emotional resonance or aliena-tion in the process of watching a film characterized by complicated interpretations. The target audience of a film should be divided into two groups:professional and non-professional viewers. They have different ways of thinking and expression, and play different roles in box-office and online ratings. Only a due under-standing of their psychology and behaviors can help promote the development of the film industry.%电影票房和网络评分是衡量电影产业中受众反应的重要指标。经统计学的定量分析表明,2002至2013年每年票房排名前二的国产影片,其影片票房与网络评分存在线性关系。受众是具有差异性的群体,其观影过程是复杂的解码过程,经历着各自情感的共鸣或者间离。电影的受众群体应区分为专业化的观众和大众化的观众,两者有着不同的逻辑、表述不同的话语、对票房与评分的作用也不尽相同。了解受众的心态与行为,才能更好地促进电影产业的发展。