非奥运项目视野下对武术发展模式的思考

摘要

对非奥运会正式比赛项目———竞技武术进行了相关研究，从其面临的困境及未来的发展方向进行探讨，并提出了以市场需求为导向，借鉴品牌模式发展武术是解决目前困境的正确路径。%T he article attempts to do related research into Competitive Wushu ———non Olympic Games project and discuss the challenge it faces and the future ,providing a right way to solve the prob‐lems ,that is ,take the market demand as the guidance and depend on the development of brand model .