基于自媒体的网络政务信息传播影响因素分析

摘要

本文在界定自媒体背景下网络政务信息概念的基础上,剖析了自媒体背景下网络政务信息传播特点,运用DE?MATEL方法研究了自媒体环境下网络政务信息传播影响因素之间的相互关系,在识别关键要素的基础上并提出相应建议.研究结果表明:社会网络特征和传播主体数量的中心度最大,是影响自媒体时代网络政务信息传播的最关键因素,转发行为、政府投入、外界干扰、内容质量和评论行为都是影响网络政务信息传播的关键因素.%Based on the conception of network government information under we-media background, the character?istics of government affair information dissemination were summarized, applying DEMATEL method the relationship among influencing factors of network government information dissemination in the we-media environment were analyzed. And then key influencing factors were identified and corresponding suggestions were proposed. The results showed that: the social network characteristics and the communication bodies Number were the most important factors that affected the communica?tion of network government information. Forwarding behavior, government input, external interference, content quality and comment behavior were the key factors that affect the communication of network government information.