How do new ventures overcome the legitimacy threshold and achieve growth, which has been an important topic of entrepreneurship research. The rapid development of information technology provides a new means of legitimation for new ventures and responding to increasingly individual customer demand. Considering information technology's effect, this study that integrates interaction orientation and organizational legitimacy perspective, proposes and tests the hypotheses of the partial mediating effect of organizational legitimacy between interaction orientation and new venture performance based on multiple regression analysis of the 209 respondents of new venture in Chinese context. The results showed that interaction orientation is positive related to new venture performance and legitimacy, interaction orientation has indirect effect on new venture performance by the partial mediating role of organizational legitimacy. The results imply that with the development of information technology, Chinese new ventures can use information technology platform to enhance the interaction orientation level, to promote organizational legitimacy, thus overcome the legitimacy threshold and achieve growth.%新企业如何克服组织合法性门槛、实现成长一直是创业研究的重要课题,信息技术的快速发展为新企业响应顾客日益个性化的需求和获得组织合法性提供了新的手段.整合互动导向视角和组织合法性视角,分析信息技术背景下新企业的互动导向对组织合法性和新企业绩效的作用机制,尤其是组织合法性的中介作用,选取中国情境下209个新企业作为调查样本,采用多元回归方法对研究假设进行检验.研究结果表明,新企业互动导向正向影响新企业绩效和组织合法性水平,互动导向通过组织合法性的部分中介作用影响新企业绩效.这表明在信息技术日益发达的今天,中国新企业可以利用信息技术平台提升互动导向水平,促进组织合法性,从而克服新企业组织合法性门槛,实现成长.
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