随机需求下时尚品的最优定价和订购策略

摘要

Considering the stochastic demands of the market,this paper studies the optimal pricing and ordering policy under the condi-tion that there are product returns between the supply chain partners.Therefore,the sales problems of the fashions and non-seasonal products are discussed under both centralized and decentralized models.Firstly,the pricing and ordering strategy of the fashions are presented in centralized model.Then the Stackelberg game model is put forward and the optimal Stackelberg equilibrium solution is ob-tained.Finally,there is a brief summary of the paper’s general framework and conclusions.%考虑到市场需求是随机的情况下，研究了在供应链合作者之间具有产品返回的情况下时尚品的最优定价和订购策略。为此，分别在集中式模型和分散式模型下讨论了新时尚品和过季节产品的销售问题。首先，在集中式模型中提出了时尚品的最优定价和订购策略；其次，在分散式模型中提出了Stackelberg博弈模型并得到了最优的Stackelberg均衡解；最后，对本文的整个框架及结论做了简单的总结。