庆阳大众汽车销售公司战略营销计划发展探讨

摘要

This paper mainly explores how to develop a strategic marketing plan , and it researches Shang-hai Volkswagen ’ s strategic marketing plan-making process on the basis of theoretical studies .It can en-sure the company the right long-term development decisions through making the effective strategic market-ing plan, in order to promote the corporate competitiveness and cohesion to adapt to the rapid change of consumers structure .%以理论研究为前提，对庆阳大众汽车销售公司战略营销计划的制定过程进行研究分析，通过制定有效的战略营销计划，确保企业正确地进行长期发展决策，有效提升企业的竞争力与凝聚力，以适应迅速变化的消费者结构。