社交媒体：财经类高校影响力提升的新途径

摘要

财经类高校的影响力提升是面向广大民众的大众化传播，这种传播与社交媒体的特点、用户构成及应用策略具有内在的契合性。利用社交媒体提升财经类高校的影响力，必须科学界定影响力传播主体，建设以社交媒体为核心的传播平台，构建“以人为本”的影响力传播内容体系，创新工作方式，强化引导，消除负面影响。%It is the public media that promotes the influence of universities of finance and economics.This transmission has internal relation with the characteristics, the user composition, and the application strategy of so-cial media.To enhance the influence of universities of finance and economics, the following correlative and sequen-tial steps have to be adopted:to scientifically define the communication subject, to construct a platform for trans-mission with social media as the core, to build influential transmission system mainly focusing on the interests of people, to bring forth new ideas in working, to strengthen conduct and to eliminate the negative impact.