旅游业的综合性、市场聚集度低及产品生产链条分工不明确等特点导致旅游业政府失灵、市场失灵的表现及原因不同,通过价格规制、政府协调、尊重旅游地居民的知情权等措施可以规避政府失灵;通过建设智慧旅游系统、规划旅游地的开发、避免垄断等措施可以规避市场失灵。%The com prehensiveness,low m arketconcentration and unclear production division labor cause governm entand m arketfailure in tourism .Som e m easures are putforw ard,such as price regulation,governm entcoordination,respectthe rightto know for destination residents to avoid governm ent failure. By building intelligence system of tourism, planning of tourist developm ent,avoid m onopoly and otherm easuresto avoid m arketfailure.
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