项目教学法在高职推销技术课中的尝试

摘要

Selling techniques is one of the core courses of m arketing m ajor, as well as one curriculum of strong practice. The teaching practice show s that project teaching m ethod is quite suitable for the teaching of selling techniques curriculum in higher vocational m arketing m ajor. First it should establish project. The establishm ent of project should follow the principle of practice with the teaching content as foothold to form project guidance. Second, it should organize students to com plete project task according to design on the basis of teaching content to set study situation. Last, it should show and evaluate project im plem enting result, and finish the teaching task in the w hole project im plem entation.%　　推销技术是营销专业的核心课程之一，也是一门实践性很强的课程。教学实践证明，项目教学法比较适合高职营销专业推销技术课的教学。项目教学法的实施，首先要确立项目，项目的确立应遵循实用性等原则，要以教学内容为立足点，并形成项目指导书；其次要根据教学内容设置学习情境，组织学生按照设计完成项目任务；最后对项目实施成果进行展示和评估。在一个完整的项目实施中完成教学任务。