随着商品经济的发展，广告已经渗透到人们生活的方方面面，并在当代社会中发挥着重要的作用。它是一种劝说性或支配性的交际活动，通过各种语篇手段说服消费者选择所宣传的产品或服务。词语运用作为语法手段的一种，在广告语中得到了广泛的应用。对此，从广告语言词语运用的手段出发，揭示广告主是如何运用词语这一手段来提高广告的吸引力与说服力，使消费者购买产品或服务的。%With the development of commodity economy, advertishing has penetrated into aspects of people＇ s lives, playing an important role in the society. It is a kind of persuading or dominant communication activity, through the various discourse means to convince consumers choose claimed products or services. By the means of grammar, words as a way to widely used in the AD. This paper from the advertising language reveals how to use the words that advertisers is a means to improve the attraction of convincing, making consumers to buy the products or the service.
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