This paper provided full and accurate material for Taibai Mountain eco-tourism and forecasted its potential market through investigating on the visitors of Taibai Mountain Nature Reserve and the surrounding forest parks eco-tourism tourist.By using Excel and mapping method,this study described the sample characteristics and tourist behavior.In addition,this paper also carried on descriptive statistics factorial analysis by using SPSS statistics software,analyzed the potential market according to tourists’ characteristics of Taibai Mountain.The survey results showed that visitors of Taibai Mountain Nature Reserve mainly were middle-income young people,and the majority of tourists were with higher education.With the purpose of enjoying the scenery and relaxing,tourists were interested in natural ecological landscape of Taibai Mountain Nature Reserve.Tourists mainly came from Shaanxi Province and preferred to day trip,the travel route was single.There were a small number of tourists travelling for business,conference and medical treatment in Taibai Mountain Nature Reserve.According to the analysis,related countermeasures were given in this paper as the following:① Promoting activities should be focused on the big or medium cities in Shaanxi Province,such as Xi’an,Xianyang,Baoji,etc..Meanwhile,various means should be adopted to expand its influence and raise awareness around the provincial cities for attracting tourists.② Strengthening the infrastructure construction and improving comprehensive tourist reception capacity with the pursuit of the diversity of tourism resources,and create a good environment for the tourism market;③ Focusing on tourism product development;④ Protecting the ecological resources and developing ecotourism.
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