简析新民俗之央视春晚的大众审美心理

摘要

中央电视台春节联欢晚会是除夕夜全国人民期待的一道大餐，何以央视春晚在中国人民最重大的节日可以纵横三十年？她掌握了观众的哪些“软肋”让全国的观众沉醉三十依旧？从观众审美心理的传统方面和现代视角出发，探究央视春晚与中华民族传统心理需求的满足、与现代观众审美心理需求的满足的契合度，探求春晚的不衰魅力。%The CCTV Spring Festival gala on New Year's eve is what the whole Chinese expect for.Why has the CCTV Spring Festival gala been attracting Chinese people for over thirty years?What “soft rib”do the audiences have?This paper tries to find the enduring charm of Spring Festival gala by exploring how it meets the need of both Chinese traditional and modern audiences' aesthetic psychology.