自媒体时代高校危机传播预警及应对策略研究

摘要

自媒体时代的到来，不仅改变了高校危机传播原有的媒介生态环境，包括信息源的扩大及多元化、信息的碎片化以及意见领袖作用的强大化等；也反映出高校在危机管理机制、理念及能力等方面产生新的缺失。对此，高校管理者应顺势而为，从建立预警与研判机制，转变应对理念以及提升应对能力三个方面，加强高校危机传播预警及应对的能力。%The coming of Media Era has changed the original media ecological environment: The source of information has been widen and multiplied;information provided was fragmented; and the leading role of the ideas has been strengthen. All this reflects new lack of the crisis management mechanism, management concept, and managing capabilities in our colleges and universities. Under such new situation and requirements, the managements should establish early warning and assessment mechanism, change the management concept and improve the coping ability so as to strengthen their ability of crisis management.