平面广告图形图像符号语义表述探究

摘要

With the development of commercial economic culture,the functionality,technicality and artistry of semiotic meaning of pictures graphs in plane advertisements has aroused a lot of attention and emphasis from artists,and the semiotic meaning expression is becoming more complicated and systematic.Creation-semiotics-aestheticism,the three segments are interrelated,and the semiotic meaning expression is also characterized as being independent,and following the design context and audiences＇ thinking modes.The associative expression,symbolic expression,complement expression and metaphorical expression of the semiotic meaning of pictures graphs is analyzed and discussed in this paper.%随着商品经济文化的发展,平面广告图形图像符号语义的功能性、技术性、艺术性得到设计师的高度重视,符号语义表达呈现复杂而系统的特性。创作、符号、审美三个环节共生共容,符号语义既呈现其独立性,又遵循设计语境和受众阅读能力及思维惯式,文章对图形图像符号语义的联想表述、象征表述、衬托表述和隐寓表述进行了分析和论述。