Through using the method of literature,field survey,observation and so on,the paper made research on the current situation and development of Jiaodng Yangko.Yangko in Jiaodong has a long history of culture,unique folk traditional sports cultural characteristic.The development of Jiaodong Yanko should seize the mass entertainment nature of itself explore the commercial value and run a new development road of market operation.%通过文献资料法,实地调研法,影像观察法等研究方法对胶东大秧歌的发展现状进行研究。发现胶东大秧歌有着悠久的文化历史,独特的民俗传统体育文化特征。胶东大秧歌的发展要抓住胶东大秧歌群众性娱乐本质,充分挖掘其商业价值,走市场化运作的新型发展道路。
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