新媒体泛娱乐化对大学生社会主义核心价值观共识的影响与对策

摘要

新媒体泛娱乐化现象越来越严重,其对社会主义核心价值观传播的形成和发展具有深刻影响.为防止泛娱乐化现象发展,研究新媒体传播方式,从心理学、传播学角度运用涵化理论,对传播方式和传播内容进行分析,构建社会主义核心价值观新媒体传播涵化模型,形成大学生社会主义核心价值观共识,对助力社会正能量环境形成,年青一代健康成长具有现实的意义.%Pan-entertainment of new media is becoming more and more serious and has profound influence on the formation and development of socialist core values. To prevent the spread of this pan-entertainment phenomenon, a study has been carried out to understand the spreading ways of new media. Basic on acculturation theory, an analysis on spreading ways and contents has been made from perspectives of psychology and communication theory. Building new media communication and acculturation model and establishing the consensus of socialist core values in college students will benefit the formation of positive energy environment in society and has practical significance to the healthy growth of new generations.