网络舆论处置与政府的社会公信力建设：理论与实证分析--以江苏省网络舆情为中心的考察

摘要

In the rapic development era of internet,the network public opinions,as an extension of the real live events in virtual space and realistic society public opinion in the virtual society,are the concentrated expression of people's ideas, claims and rights.The reasonable guidance and the disposition of network public opinion has become an important con-struction standard of government social credibility.From typical cases of Jiangsu network public opinion and the govern-ment's response in the recent years,it is necessary for the governments to improve public opinion judge system,establish the scientific reaction and guide mechanism,establish the multi-subject participation mechanism and build hard control-ling and soft guide combination mechanism so as to guide their social credibility in the process of network public opinion management.%在互联网快速发展的时代，网络舆论作为现实生活事件在虚拟空间的延伸和现实社会舆情在虚拟社会的投映，往往是民众思想、意见、诉求、权利等的集中表达。能否合理引导和处置网络舆论，已经成为考量和检验各级政府社会公信力的重要标准。从近年来涉苏网络舆情和政府应对的典型案例来看，各级政府要在引导网络舆论的过程中守护自身的社会公信力，就必须完善舆论研判体系、建立科学的反应和引导机制、建立多元主体参与的协同处置机制、建立硬控制和软引导相结合机制。