世界遗产对国内旅游市场需求效应研究

摘要

遗产旅游是旅游市场重要的组成部分，世界遗产作为重要的旅游吸引物，对国内外旅游市场产生着重要的影响。本文选取31个省级行政区（不含港、澳及台湾省）2001—2013年的面板数据，测算世界遗产对国内旅游市场需求的边际效应。研究结果显示：世界遗产与国内旅游市场需求呈显著正相关，每增加一处世界遗产将会吸引国内游客1932．19万人次；世界自然遗产对国内旅游市场需求的拉动作用大于世界文化遗产，其边际效应分别为3086．37万人次和1039．07万人次；七大区域世界遗产数量对国内旅游市场需求的效应存在空间差异。基于上述分析，提出以下策略：挖掘潜在世界遗产，推进申遗进程；保护是遗产旅游的首要任务；管理制度创新；鼓励社区参与，实现与遗产旅游互动发展；协调城市化与世界文化遗产保护关系。%Heritage tourism is a key role in tourist market,and world heritage sites,as an important tourist attraction, have an important influence at home and abroad.The effect on world heritage sites on domestic tourist market demand ex-amined from 31provinces'panel data from 2001 to 2013 shows that there is a significant positive correlation relationship between world heritage sites and domestic tourist demand.One more new world heritage site will attract 19.3219 million domestic tourists.The marginal effect of world natural heritage on domestic tourist market demand is greater than world cultural heritages.The marginal effects are respectively 30.8673 million and 1039.07million.The marginal effects of world heritage sites in seven regions are different in space.Based on the analysis above,it is necessary to accelerate the process of potential world heritage inscription,protect world heritage sites,encourage community participation,realize the interactive development between community and heritage tourism and coordinate the relationship between urbanization and protection of world cultural heritage.