试论天津邮轮旅游市场现状及营销策略

摘要

As an important coastal port city in northern China, Tianjin has rich tourism resources and excellent port location advantages, how to make use of its advantage of cruise tourism market is the main problem of this study. This paper starts from the status quo of Tianjin cruise tourism market, and then analyzes the existing problems of Tianjin cruise tourism market, finally discusses the Tianjin cruise tourism marketing strategy.%作为我国北方重要的沿海港口城市，天津拥有丰富的旅游资源及优良的港口区位优势，如何利用自身优势培育邮轮旅游客源市场是本文研究的主要问题。本文首先从天津邮轮旅游市场现状谈起，然后着重分析天津邮轮旅游市场存在的问题，最后探讨天津邮轮旅游的营销策略。