The Differences among the Levels of Emigrants Jordanian Tourists Satisfaction in Arabian Gulf Countries on the Strategies of Tourism Marketing in Jordan due to Demographic Features

摘要

The study aimed at identifying the differences among the levels of emigrants Jordanian tourists' satisfaction in Arabian gulf countries about reality of applying strategies of tourism marketing including (strategy of tourism productions, strategy of Prices of tourism products, strategy of promotion of tourism products, strategy of distribution of tourism products, strategy of tourism products employees, strategy of physical environment of service, and operations strategy to provide tourist services) on the different tourist Jordanian locations. In addition to identify the impact of applying these strategies on Jordanian tourism expat's satisfaction. Analytical descriptive approach has been used for population of the study that consisted of Jordanian tourist expats. (845) of questionnaires were distributed depending on snow ball method. (779) of questionnaires were considered retrieval. The study revealed that there are statistical significant about the level of satisfaction for demographic features of tourists on strategies of tourism marketing expect gender which didn’t shown any difference. There are no statistical significant about the level of satisfaction on strategic product promotion due to job sector of tourists.