随着互联网的普及与应用,新媒体催生出各式各样的互交媒介.社交媒体作为大众交流、互动的平台,依靠网络取得了蓬勃发展,对当代大学生日常学习及生活产生了深远影响.本文通过走访调查某校学生常用网络媒介、对比分析常用社交媒体的热点话题等相关内容,了解到该校网络思想政治教育特点,并以此为依据寻求优化高校网络思想政治教育模式的新思路.%With the popularization and application of the Internet, new media produce a wide variety of interactive media. Social media as a mass communication, interactive platform, relying on the network has achieved vigorous development, the contemporary college students' daily study and life has a far-reaching influence. In this paper, through visiting survey a school students commonly used network media, contrast analysis commonly used hot topic of social media and other related content, understand the characteristics of university network ideological and political education, and on this basis to seek a new model of optimization of network ideological and political education in colleges and universities.
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