“自媒体时代”大学生思政教育面临的机遇挑战及应对措施

摘要

Because of its equality, interaction, instant transmission and strong individual experience, We-media has developed rapidly in China in recent years. Since the We-media age brings severe chal enges to the ideological and political education work: dissolve the teacher authority, values are increasingly diversified and network moral indifference, but also offers a variety of opportunities for new period thought political education work. Ideological and political education workers should make good use of the We-media platform, strengthen the media literacy education for college students, improve their own quality, innovation and the education mechanism from the We-media age.%自媒体因其平等性、互动性、即时性的传播方式及极强的个体体验感，近年来在中国获得迅猛发展。自媒体时代给当前思政教育工作带来教师威权化解、价值观日益多元、网络道德淡漠等严峻挑战，同时也为新时期思政教育工作提供了各种机遇。思想政治教育工作者应当利用好自媒体平台，加大对于大学生的媒介素养教育，提升自身素质，创新自媒体时代的教育机制。