自媒体视域下的科学传播模式研究

摘要

基于科学传播的既有理论，从科学传播的传播内容、参与主体和传播方向三个方面，研究自媒体时代科学传播的传播模式。研究发现，自媒体时代科学传播参与主体包括科学信息生产者、政府、传统媒体和普通公众，传播方向主要为双向。自媒体平台使得交流和互动的科学传播得以实现。此外，研究得出自媒体时代科学传播具有传播方式多样化，更多互动使得传播效果更优，中介弱化使得沟通方式更直接，基于理解的二次传播使得科学信息影响范围更广等特点。%Based on the existing theories of science communication, from the three aspects of science communication such as dissemination information contents, participants and flowing direction of information, the study illustrated the mode of science communication in the age of we media. The results show that participants consisted of science information producers, government, traditional mass media and the general public;and the direction is mainly two-way. Science communication based on communication and interaction can be achieved be-cause of we media platforms. In addition, the study also shows that in the age of we media, ways of communications are various; the communication effects are better with increased interactions;weakening intermediary makes communication more direct;and science infor-mation has a wider influence because of a second mass transmission based on understanding.