基于意见领袖的网络论坛舆情演化多主体仿真研究

摘要

基于意见领袖理论，采用多主体建模与仿真( ABMS)方法，运用NetLogo仿真平台，通过网络舆情的分析，对现实环境中网络论坛存在的各种参与者的属性及行为进行研究，抽取主体并构建交互规则，实现了网络论坛舆情演化的仿真程序开发，模拟了网络论坛舆情演化过程，探讨了意见领袖理论在网络论坛环境中的有效性，并给出相关管理建议。%Based on the theory of opinion leaders, using Multi-Agent Modeling method and the NetLogo simulation platform, through the analysis of network public opinion, behavior and attributes of participants in the realistic environment of the BBS are studied, the agent is extracted and the interaction rules are constructed, the simulation program of BBS public opinion evolution is developed, the evolution process of BBS public opinion is simulated, the effectiveness of the theory of opinion leaders in the BBS public opinion evolution is dis-cussed, and the relevant management suggestions are given at last.