“一带一路”背景下旅游文化特征研究及启示

摘要

Many areas in domestic and many countries and zones along the OBOR are influenced by the “One Belt And One Road”strategy. The tour culture of the OBOR presents new features.Meanwhile,studying these new features has important practical significance.The new features are reflected in the following 5 perspectives:human civilization experience,most attractive travelling lines,interactive programs in friendly cities,inter-city’s sporting and boating lines in oceans.On the basis of the new features,it shows the new content and tendency of mutual complementation on travelling culture,balanced development for cultural input and output home and abroad as well as the common development of Chinese ancient and modern civilization.%“一带一路”（One Belt and One Road，简称 OBOR）战略构想，涉及国内多个区域以及沿途多个国家和地区的发展， OBOR 必将呈现出新的旅游特征，研究 OBOR 下旅游特征对中国的旅游改革发展具有重要的现实意义。OBOR 具有“人类文明游”、“丝绸之路特色的国际精品线路游”、“互办旅游推广活动游”、“体育活动交流游”和“新海上丝绸之路游轮游”等5大文化特征。在这5大特征基础上，又呈现出旅游文化互补、国内外旅游文化输入输出平衡发展、中国古代文明与现代文化共同发展的新内涵与发展趋势。