从网络媒体到4G移动媒体，随着新媒体不断涌现，其优势也越来越明显，改变了人们对信息的需求内容和需求方式，瓜分着传统报纸的受众，分享了传统报纸的内容和盈利，对传统报纸形成了巨大的冲击。“纸媒消亡”“报业危机”等言论甚嚣尘上。在这样一个新媒体蓬勃发展的时代，传统报纸已经势微，但是新媒体并不完美，报纸便取长补短，通过重新定位，并对相应职责、功能、管理和媒介融合等问题进行改革和探索，寻找自己的生存空间和发展出路。%From the network media to 4G mobile media,new media spring up at an increasing rate,and its ad-vantages are becoming more and more obvious.It changed the content and form of information demands,carved up the audience and shared the content and profit of traditional newspaper,which exerted a huge impact on it. The speeches like“print publications will be extinct”and“the newspaper industry is in crisis”cause a great clam-or.In such an era of the rapid development of new media,the traditional newspaper has been at a disadvantage, but the new media is also not perfect,so they can learn from each other.The newspaper can find the survival space and development way out not only by relocating,but also by reforming and exploring a series of issues about the duties,functions,management and media convergence.
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