“梦娃”公益广告传播社会主义核心价值观的创作策略

摘要

“梦娃”公益广告传播效果好，社会主义核心价值理念随“梦娃”萌动可爱的形象植入受众心中。从创作视角来看，“梦娃”系列公益广告体现出情节故事化、元素民族化、哲理通俗化、形式动画化等典型特点，为公益广告的创作提供了值得借鉴的经验。%The"Meng Wa" ( a baby symbolizing the Chinese Dream) series non-commercial advertising has produced favorable effects, as the socialist core values, along with the cute"Meng Wa", have found their way ever deeper into the hearts of the people. From the perspective of advertising design, the Meng Wa series have the characteristics of story-telling plots, ethnic elements, easy-to-understand philosophy, and animated forms, which is a good example of a successful non-commercial advertisement.