As an important transportation, the bus is becoming a beautiful landscape in urban transportation now. With the improvement of city modernization, people have put forward higher requirements on the technology of the city bus station. Therefore, the optimization design on bus intelligent stop-reporting system is necessary conducted. The system is based on GPS technology and the single-chip technology is used in this paper. The system of intelligent bus reporting is scientifically demonstrated and the intelligent station announcer with good function is designed. Besides, the hardware systems and modules are designed, which are consisted of control module, GPS module, button module, voice broadcast module and liquid crystal display module. KEIL C51 is adopted to design software system, the main function module is analyzed and described. Finally, the EDA software tool PROTEUS 7.10 is used to the system simulation, which basically realized intelligent bus reporting function. The system designed in this paper can achieve automatic station reporting function and change the manual control station mode, so it has good use values and application prospects.%公交车作为重要的交通工具，已成为城市交通中一道亮丽的风景.随着城市现代化水平的提高，人们对城市公交车报站技术提出了更高的要求，为此需对公交车报站系统进行优化设计.本文以 GPS 定位技术为基础，采用单片机技术，对公交车智能报站系统进行了科学论证，设计了功能较全的智能报站器.对硬件系统和主要功能模块进行了规划和设计，其中系统硬件设计模块主要包含主控模块、GPS模块、按键模块、语音播放模块和液晶显示模块.同时采用KEIL对系统进行软件设计，对主要功能模块进行了分析和描述.最后，采用EDA工具软件PROTEUS 7.10进行系统仿真实验，基本上实现了智能报站功能.利用文中设计的系统，可实现自动报站功能，改变了手工操控报站方式，因此具有一定的使用价值和应用前景.
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