中国传统图形在品牌标志设计中的运用

摘要

当今中国品牌标志设计作品多蕴含传统图形形式，强调传统文化并产生较好的视觉效果，促进中国设计艺术走向国际舞台。本文在阐述中国传统图形形成、类型等内容基础上，探讨了在品牌标志设计中具体运用中国传统图形的形式和方法。提出中国品牌标志设计中，应充分运用中国传统图形的图式语言和表现形式，走具有中国本土特色的设计之路。%Nowadays the Chinese traditional graphics are widely used in the design of Chinese brand logs. And this has enabled the art of Chinese design to step on the international arena as it emphasizes on Chinese traditional culture to bring about better visual effects. Based on the illustration of the formation and different types of Chinese traditional graphics, this paper discusses the specific ways to apply Chinese traditional graphics into the design of brand logs and puts forward the idea that the Chinese traditional graphics, with their varied graphic effects and vivid patterns, should be adopted into the brand log design in a bid to embark on a road of design with Chinese characteristics.