As an important part of the cultural industries, cultural tourism industry is paid close attention in recent years. As a matter of fact, the scale of Xiangyang tourist enterprise is big, and domestic and inbound tourism development situation are favorable. However, compared with other cities, the tourism operation condition is poor;there are less integration, features and originality in resources development;tourism image is fuzzy. In order to revitalize Xiangyang cultural tourism industry development, construction of tourism destination, integration of urban resources, exploration of cultural tourism products, development of distinctive tourism, extension of chain for tourism industry and guarantee of security system are the imperative tasks.% 文化旅游产业作为文化产业的重要组成部分，近年来受到中央和地方政府的普遍关注。近年来，襄阳旅游企业规模壮大、国内和入境旅游发展态势良好，然而跟其他城市相比还存在旅游业经营状况差，资源开发欠整合、缺特色、乏创意，旅游形象模糊等方面的问题。为振兴襄阳文化旅游产业发展，构建旅游目的地，需要做好重塑旅游形象、整合市区资源、开发文化旅游产品、发展特色旅游、加大景区创建、延长旅游产业链和完善旅游产业发展保障体系等方面的工作。
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