旅游电子商务研究述评

摘要

旅游电子商务作为现代信息技术不断发展的产物对旅游业及很多相关产业有着深远的影响及巨大的帮助，同时也引领着更多的发展方向。但在当前，国内外对于旅游电子商务的研究还处于初级阶段，这跟蒸蒸日上不断高速发展的旅游电子商务领域形成了巨大的反差，也急需学术界、从业者进行深入的研究与分析。这些对于旅游电子商务不断发展中出现的各种难点、困境是一个有效的解决手段，同时也是对旅游电子商务更加高速发展，为更多旅游消费者带来便利的有效途径。本文将从旅游电子商务的研究范围及内容入手，指出旅游电子商务发展过程中出现的各种问题，并对之进行分析解决。%As a result of the continuous development of modern information technology,tourism e-commerce has a far-reac-hing impact on the tourism industry and many related industries.But in the domestic and foreign research on tourism e-com-merce is still in the primary stage,which with the continued success high-speed development of tourism electronic commerce field formed a great contrast,which is in urgent need of academia and practitioners of in-depth research and analysis.These for the tourism electronic commerce development in various difficulties and dilemma is an effective method to solve the problem, which is also to the tourism electronic commerce more rapid development,more tourism consumers bring convenient and effec-tive way.This article will start with the research scope and content of the tourism electronic commerce,and points out the prob-lems in the development of the electronic commerce,and then analyzes and solves the problems.