高校校园文化品牌建设的路径探析

摘要

校园文化品牌建设是实现高校校园文化创新、形成校园文化特色、推动高校整体发展的关键。树立品牌意识,创建有特色、有底蕴和有积累的校园文化品牌,促进高校校园文化繁荣发展,既是时代发展的外在感召,也是实现高校校园文化育人功能的内在需要。%The construction of cultural brand of campus is the key to achieve innovation,form characteristic of campus culture and promot the development of the whole university.We should promote the prosperity and development of university campus culture through establishing the awareness of brand construction and formulating a campus brand of trait.At the same time,connotation and accumulation is the demand of the developing age and also an inner demand in broad education.