浅析网络广告的优势与对传统广告媒介的冲击

摘要

Internet advertising has become the fifth largest advertising media after the traditional four kinds of advertising media.With the popularity of the Internet and the rapid development of e-commerce system based on the Internet shopping platform,the status and value of the Internet advertising in the enterprise mar-keting and advertising promotion is more important.Network today,the Internet advertising has become the most common form of advertising to the majority of the audience,the advantages of online advertising has be-come the most popular advertising,and has a strong impact on traditional advertising.Advertising through the form of advertising on the Internet has become an important means of advertising.Thus,online advertising will continue to maintain the trend of rapid development in the future days.%网络广告已成为继传统四大广告媒介后新兴的第五大广告传播媒介。随着国内互联网的普及和电子商务系统的迅速发展，网络广告在企业营销及广告宣传中的地位和价值越显重要，已经成为了大多数受众群体所能接触的最普遍的广告形式。网络广告的广告优势已成为当今最受瞩目的广告，并对传统广告产生了强烈的冲击；选择通过网络广告投放形式所进行的广告宣传，成为了各类企业的重要广告手段；网络广告将在未来的日子里继续保持高速发展的趋势。