云南影视衍生品的发展与思考

摘要

In china most of the minority nationalities live in Yunnan, we have lots of ethnic film and TV resources, but also lack of film and television development of derivatives. In this paper, we talk about the current situation of Yunnan television derivatives and analyzed the problem ,finally, in order to find the way to resolve the problem.%云南是少数民族最多的省份，拥有让人羡慕且丰富的少数民族影视资源，但影视衍生品的发展，还有欠缺。本文就云南影视衍生品的现状，分析了云南影视衍生品目前存在的问题，并就此提出些许粗浅的应对策略。