社会整合：议程、动员与互动--云南传统媒体在“桥头堡”形象建构中的功能探析

摘要

The functions of Yunnan traditional media in constructing “bridge tower” image, it was a blank in research.“Bridge tower”was a government's strategy, in this text, we will find how are the traditional media in Yunnan change it to consensus and social forces, by means of social integration. From Agenda setting, mobilization and interaction three stages we can discuss this problem, it is also the three main ways of social integration.%关于媒体在云南“桥头堡”形象建构中的功能研究暂时是一个空白。“桥头堡”本是一项政府战略，本文主要探析云南传统媒体如何通过社会整合将其转化为社会共识和社会合力。笔者从议程设置、社会动员、交流互动三个阶段分析云南传统媒体在“桥头堡”形象建构中的社会整合路径，同时这也是媒体发挥社会整合功能的三种主要方式。