采用自编学生购彩意向影响因素调查问卷，对我国10个省(市)的123名体育彩民学生和628名非体育彩民学生购彩意向的影响因素进行比较研究。结果表明：体育彩民学生的经济效用得分显著高于非彩民学生；男性非彩民学生的风险偏好得分显著高于女性非彩民学生；家人购彩对学生购彩认知和外部信息作用因子有影响。应培养学生树立良好的价值观，弱化彩票的经济效用；预防和干预学生追求“刺激性”的购彩心理；营造良好的家庭氛围，使学生理性对待购彩。%This paper, based on the self-conducted questionnaire, does a survey of the factors that influence the students’ intention of buying sports lottery and then makes a comparative study of them. These students include 123 sports-majors and 628 non-sports majors from 10 provinces or cities. Results indicate that the scores of economic utility for sports majors are significantly higher than non-sports ones, that the scores of risk preference of male lottery buyers are significantly higher than those of female ones and that the families’ buying sports lottery has some influence on students’ buying cognition and external information. Then some suggestions are given in the paper, which are as follows:cultivating students to construct good views of value and weaken the economic utility of lottery, preventing from and interfering in students’ pursuit of lottery risk stimulation, and creating favorable family atmosphere to help students have a rational attitude towards lottery-buying.
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