大众传媒对奥林匹克运动文化传播的影响

摘要

The continuous spread of the Olympic Movement through mass media has made it one of the most successful culture in the world. Such kind of culture has some impacts on traditional Chinese culture and the western sports strength it has brought about has some impacts on national sports. In the development of the Olympic Movement, we should treat the impacts correctly and make the Olympic Movement obtain new development by absorbing the western sports culture and showing the strong vitality of the national sports culture. In addition, western sports should also gradually absorb the traditional Chinese culture to make the Olympic Movement more diversified.%奥林匹克运动通过大众传媒不间断传播，成为了世界上最成功的文化之一，这种文化对中国传统文化造成一定的冲击，它所带来的西方强势冲击着本土的民族体育。在发展奥林匹克运动中要正确对待现代西方体育强势所带来的影响，要在吸收西方体育文化基础上获得新发展，使本民族体育文化彰显其强大的生命力，另外，西方体育也应该逐渐接受中国传统文化，从而使奥林匹克运动更具多样性。