衡水市农业气象服务需求调查分析

摘要

采取问卷调查的方式，在衡水全市范围内选取较有代表性的3个点，分发问卷800多份，调查衡水市对农业气象服务的需求。采用数理统计的方法，对800余份问卷进行分析，最终得知衡水市农业气象服务需求具有多样化、精细化、具体化等特点，农民接收气象信息主要依靠电视、手机、短信等传统媒体，对微博、微信等新兴渠道关注甚少。%Regarding this survey, surveyors selected three representative points around Hengshui and gave out more than 800 pieces of questionnaires to learn local requirements for agricultural meteorological services. By using mathematical statistics, the surveyors analyzed all answers to those questionnaires and ultimately made clear that the City has diversified, refined, concretized requirements for agricultural meteorological services and that farmers are receiving meteorological information mainly through traditional media such as mobile phone-based SMS, with little attention to emerging approaches such as micro-blog and WeChat.