电子商务在沙漠旅游景区管理中的应用研究--以驼铃梦坡沙漠公园为例

摘要

Desert is widely distributed in China, which provides extensive resource foundation for desert tourism. However, the immense tourism value of the desert resource has not been fully exploited. Combining with the specialty of desert tourism resources, this paper constructs the concept model for desert tourism e-commerce. In the case study of Tuolingmengpo Desert Ecological Tourist Area, new strategies and ways are proposed to deal with problems and shortcomings existing in the application of e-commerce in desert tourism resource, in the hope of promoting the development of desert tourism.%我国沙漠面积广布，为沙漠旅游提供了广阔的资源基础。然而，其巨大旅游价值却未能得到很好的体现。结合沙漠旅游资源的特殊性，构建沙漠旅游电子商务概念模型，有利于分析驼铃梦坡沙漠公园的电子商务平台应用中所存在的问题和不足，探究沙漠旅游电子商务的新策略，以促进沙漠旅游的发展。