中小房地产企业建立城市综合体战略联盟的必要性

摘要

Based on some international and national theory of strategic alliance, under the background of development of regional economy, this paper analyzed the necessity of complex strategic alliance of small real estate enterprises under the central plains economic region background. Small real estate enterprises can choose the object of cooperation under the background of construction of the central plains economic region and its resource condition, and search proper city complex pattern.%目前，房地产行业已步入市场调整期，中小房地产企业面临着严峻的生存挑战。中小房企根据中原经济区建设背景及自身资源条件选择战略联盟对象，寻找适合的城市综合体模式十分必要。