基于约束理论的产品组合决策实证研究

摘要

运用约束理论进行产品组合决策时以市场对产品的需求为中心,找出了影响企业产出水平的瓶颈因素并充分利用瓶颈来确定产品组合方案,通过对一家乳制品企业的实证分析,得出企业对现有奶粉产品组合的生产顺序依次是婴幼儿奶粉、孕产妇奶粉、学生及儿童奶粉、女士奶粉和中老年奶粉。通过比较,由约束理论所确定的产品组合方案为企业带来的收益要高于该乳制品企业现实所采用的产品组合方案的收益。%In this paper,product mix decisions made by theory of constraints focus on the market demand for the product,and then to find out the bottlenecks affect the level of output and take advantage of the bottlenecks to determine the product mix.Through a empirical analysis of a dairy enterprise,we come to the conclusion that the production sequence is infant milk powder,maternal milk powder,students and children milk powder,lady milk powder and middle-aged milk powder.By comparison,the benefits of the product mix made by theory of constraints is higher than the product mix carried out by the dairy enterprise.